Sony Pictures Home Entertainment Partners with Gracenote To Deliver First Live, In-Movie Film Information with movieIQ

BD-Live™ Enabled Technology to be Featured on Upcoming Blu-ray Disc™ Titles Including Angels & Demons and Easy Rider

San Francisco, CA (June 18, 2009) - Sony Pictures Home Entertainment today announced the launch of movieIQ, a new Blu-ray Disc feature powered by Gracenote® that offers viewers access to a real-time movie database.  With a movieIQ-enabled Blu-ray Disc and an internet-connected Blu-ray™ player, movie fans can immediately access continuously-updated information on cast and crew and explore relevant trivia such as production facts, music and soundtrack information all tied to scenes within the movie. SPHE will feature movieIQ on upcoming Blu-ray Disc titles starting in September and will offer it on all major catalog titles and new releases including Angels & Demons, Easy Rider, Punch Drunk Love, The Quick and the Dead, Silverado and sex, lies, and videotape.

“It has always been our goal at Sony Pictures to offer fans the ability to truly connect with their favorite movies using BD-Live,” said Lexine Wong, Senior Executive Vice President of Worldwide Marketing at Sony Pictures Home Entertainment. “We know many people interrupt their movie-watching experience to look up the filmography of an actor or to find out more about a song playing in the background. Now through movieIQ, movie lovers can dive into constantly-updated information about the movie they are watching without leaving their sofa, further enhancing the experience of watching movies in this always-connected age.”

movieIQ takes advantage of Gracenote’s Video Explore solution, which brings powerful search and navigation capabilities to connected consumer electronic devices.  Video Explore allows users to search the online Gracenote video database, linking together related cast, crew, movies, TV episodes, franchises, seasons, DVDs, and Blu-rays.  Gracenote’s global Video database contains rich video information for North America, Europe, and Japan, including factual metadata, synopses, credits, and detailed descriptive elements.

“We are thrilled to be partnering with Sony Pictures to deliver movieIQ, a feature that takes full advantage of the Blu-ray format’s internet connectivity and truly demonstrates that Blu-ray is the future of home entertainment,” said Ross Blanchard, VP of Business Development at Gracenote.   “Now, movie lovers will have access to an incredible new service where they can explore and discover all the rich details on their favorite actors, directors and movies.”
 
The movieIQ feature is the latest addition to SPHE’s BD-Live portfolio, which also includes social networking through cinechat, multiplayer games, and a customizable music video editor, as well as soundtrack playlists, e-movie cash, downloadable featurettes, and more, available on over 100 Sony Pictures Blu-ray titles worldwide since the technology launched in spring of 2008. 
     
 
About Sony Pictures Home Entertainment
Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a division of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation.  SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.  Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Gracenote
Gracenote, a wholly-owned subsidiary of Sony Corporation of America, is a global leader in embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets. Formerly known as CDDB®, Gracenote delivers a substantially improved consumer experience in digital media devices and applications, plus media monitoring and other data services to the recording industry, making it an integral part of the digital media economy. Gracenote powers leading services including Apple iTunes, Yahoo! Music Jukebox, Winamp; home and automotive products from Alpine, Panasonic, Philips and Sony; and mobile music applications from Samsung, Sony Ericsson, KDDI (Japan), KTF (Korea), Musiwave (Europe), and others. Gracenote is headquartered in Emeryville, California. www.gracenote.com/corporate/.

For more information, contact:

Jason Allen
Sony Pictures Home Entertainment
310-244-3502
Jason_Allen@spe.sony.com

Danit Ross
Cohn & Wolfe
310-967-2959
danit.ross@cohnwolfe.com

Veronica Skelton
Gracenote
415.342.3435
veronica@conceptpr.net