Music is a powerful medium. It can help shape the flow of your workday or daily commute. Unfortunately, trying to find the right music to fit your mood is no simple task. HABU is an App for iOS and Android that does just this, taking the heavy lifting out of creating killer Mood-based playlists.
HABU features Gracenote MoodGrid™, a technology that organizes songs by 25 grouped moods and 100 granular mood characteristics. As HABU analyzes a user’s music library, colorful circles grow and shrink on-screen to represent songs that fit a particular mood.
With one touch, HABU let’s users instantly play music that fits their mood. Need to get pumped up for the gym? Just tap “Euphoric/Energy” to play music to get the blood pumping. Just got dumped by a significant other? Tap on “Strong/Stable” or “Party/Fun” to move on.
By mapping a user’s music collection by mood, HABU urges users to ask themselves: “What does my music say about me?” It also helps music fans rediscover artists and tracks buried in their collections.
Redefines the music discovery experience by analyzing the songs in your music library to generate one-touch, mood playlists.
Collaborated with Sony to design and develop the Network Audio Remote iOS and Android Apps for the Sony HomeShare™ music system.
Leveraged Gracenote audio recognition technology to create a second screen interactive advertising experience for Honda. Nominated for a Cannes Lion Award.
Developed Media-Sync, a second screen TV experience for ABC TV, The Weather Channel and The Oprah Network. Nominated for an Emmy.