Pumping Up Excitement with Sports Content
Unibet is a leading European gaming operator providing wager-based entertainment to more than 13 million users worldwide. Through offerings including pre-game and live sports betting, the company aims to provide the most rewarding gaming experiences possible. To pump up excitement around key match-ups and events, Unibet relies on curated Facts & Figures and more from the sports experts at Gracenote.
Amplifying Buzz, Maximizing Engagement
Unibet needed a means to intelligently engage users and generate excitement around sporting events from football to Formula 1. Their goals? Amplify buzz around big competitions to activate more wagering by existing users and motivate new users to get off the sidelines and place their first bets.
Custom Curated Sports Content
Gracenote’s Sports Desk provides professionally curated content which Unibet pushes to consumers via its betting platform, Twitter, newsletters and other channels. Through Previews, One-liners and Live Facts & Figures, Unibet leverages Gracenote’s editorial expertise and compelling sports data points and storylines to drive its business forward.