Data Driven Entertainment
The explosion of content and proliferation of connected devices has changed the way we all consume TV shows, movies, music and sports entertainment. Gracenote’s breakthrough media recognition technology combined with Nielsen’s audience measurement and intelligence capabilities is fueling the creation of smarter and more engaging TV and digital media experiences across platforms.
Automatic Content Recognition
Our market-leading ACR identifies what movies, TV programs, ads and games are on screen in real-time across devices and platforms. This creates the foundation needed to enable interactive entertainment experiences and targeted advertising, as well as generate anonymized viewership data.
Insights & Analytics
Real-time anonymized audience viewer data generated by ACR technology provides an unprecedented view into media consumption trends. Studios and networks can tap into this data to make more informed programming decisions, while brands and advertisers can develop more targeted and precise campaigns.
Interactivity & Engagement
The ability to identify what viewers are watching in real-time provides Smart TV manufacturers and broadcasters with the capability to keep viewers engaged with interactive and personalized content, and provides brands and advertisers a powerful tool to amplify linear TV campaigns.