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Media Recognition

Personalization

Data Driven Entertainment

The explosion of content and proliferation of connected devices has changed the way we all consume TV shows, movies, music and sports entertainment. Gracenote’s breakthrough media recognition technology combined with Nielsen’s audience measurement and intelligence capabilities is fueling the creation of smarter and more engaging TV and digital media experiences across platforms.

Data Driven Entertainment
ACR

Automatic Content Recognition

Our market-leading ACR identifies what movies, TV programs, ads and games are on screen in real-time across devices and platforms. This creates the foundation needed to enable interactive entertainment experiences and targeted advertising, as well as generate anonymized viewership data.

Insights & Analytics

Insights & Analytics

Real-time anonymized audience viewer data generated by ACR technology provides an unprecedented view into media consumption trends. Studios and networks can tap into this data to make more informed programming decisions, while brands and advertisers can develop more targeted and precise campaigns.

Interactivity & Engagement

Interactivity & Engagement

The ability to identify what viewers are watching in real-time provides Smart TV manufacturers and broadcasters with the capability to keep viewers engaged with interactive and personalized content, and provides brands and advertisers a powerful tool to amplify linear TV campaigns.

Introducing Real Time TV Data

Gracenote’s Real Time TV Data offers a granular view into anonymized TV audience viewing trends across local and national markets. Armed with powerful media consumption insights, including audience tune-in and tune-out for live and DVR viewing, networks and advertisers can unlock the true value of audiences and drive engagement across TV content and cross-platform advertising.

Advertising Overlays Powered by ACR

Leveraging Gracenote ACR technology, advertisers can create immersive, engaging and brand-amplifying experiences on Smart TVs. Employing HD and new 4K TV technologies, advertisers can deliver graphically rich visual overlays that boost linear TV campaigns with time-sensitive, actionable offers and promotions.

Advertising Overlays

Interactive TV Content

Gracenote can transform static linear TV and on-demand programming into highly interactive content for viewers. Broadcasters and device manufacturers can leverage the power of ACR technology to deliver live stats, play-by-play and fantasy data for sports, social media insights for live events, and deep links into OTT and VOD catalogs to help viewers find more of the programming they love.

Interactive TV Content

Scalable Technology

Powerful, scalable and reliable Video ACR technology is the standard for TV recognition and is trusted by the world’s leading consumer electronics brands.

Million Video ACR-activated TVs globally

Trillion Video ACR queries processed monthly

Billion minutes of viewing activity monthly

Smart TVs to Intelligent TVs

TVs began as display devices, but the arrival of Smart TVs combined with integrated Video ACR technology ushers in the era of Intelligent TVs. With viewer return path insights combined with rich descriptive metadata and stunning imagery, connected TV OEMs are pioneering personalized entertainment experiences and captivating viewers.

Smart TVs to Intelligent TVs