Gracenote Connectivity provides a complete view of how mobile and connected device users engage with and experience video, audio and in home services by benchmarking service quality, content performance, user behavior, attitudes and spend.
Connected Network Evolution
Benchmark Wifi, 5G and 4G networks by evaluating network coverage, reliability, speed and latency to optimize fixed and wireless connectivity assets and improve the consumer experience
Connected Media Performance
Gain a 360 degree view of the consumer, understanding who and where they are, as well as their product and content demands to increase subscription rates and drive growth
Connected Consumer Research
Understand the effectiveness of ad and sponsorship investments through advanced targeting, diving deep into consumer segmentation by behavior, geolocation and event attendance
A Complete View into the Entire Customer Experience
As the performance measurement solution, Nielsen Gracenote provides clients a means to better understand a mobile video subscriber’s overall engagement – measuring marketing effectiveness, tracking competitors and ultimately, helping to make smarter business decisions.
Gracenote Connectivity Ecosystem
Gracenote Connectivity is a combination of proprietary video quality and performance testing with real-time usage data.
Mobile Panelists Per Month
Unique Wi-Fi Networks
Gracenote Connectivity Key Benefits
A one-stop source for all of your analytics needs – gaining deep insights into the quality of the Wifi delivery experience.
Research and analytics powered by 100k+ Nielsen Gracenote mobile tests – not dependent on third party data sources.
Provides a clear picture of your mobile Wifi video and speed performance strengths and weaknesses versus competitors.