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Gracenote Connectivity

Gracenote Connectivity provides a complete view of how mobile and connected device users engage with and experience video, audio and in home services by benchmarking service quality, content performance, user behavior, attitudes and spend.

Experience

Drills into the performance quality of mobile video services, such as video resolution, start-up times and buffering, that have the biggest effect on a subscriber’s experience and satisfaction.

Engagement

Powerful metrics to understand how, when and where viewers tune-in, as well as average viewing times, payload, stickiness, and network access and speed.

Attitudes

Understand why connected users choose to subscribe to specific streaming services, reasons for disengaging or churn, intention to switch and feedback on pricing.

A Complete View into the Entire Customer Experience

As the performance measurement solution, Nielsen Gracenote provides clients a means to better understand a mobile video subscriber’s overall engagement – measuring marketing effectiveness, tracking competitors and ultimately, helping to make smarter business decisions.

Gracenote Connectivity Ecosystem

Gracenote Connectivity is a combination of proprietary video quality and performance testing with real-time usage data.

National Markets

Mobile Panelists Per Month

Unique Wi-Fi Networks

Gracenote Connectivity Key Benefits

Comprehensive Solution

A one-stop source for all of your analytics needs – gaining deep insights into the quality of the Wifi delivery experience.

Proprietary Data

Research and analytics powered by 100k+ Nielsen Gracenote mobile tests – not dependent on third party data sources.

Competitive Edge

Provides a clear picture of your mobile Wifi video and speed performance strengths and weaknesses versus competitors.

Trusted Resource

Independent 3rd party syndicated data requiring no SDK integration with a company’s app.

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