Privacy Statement – Gracenote Service
Introduction. Gracenote believes in protecting consumer privacy. We have spent a great deal of time and effort designing the Service so that you can use it with trust and confidence. The purpose of this Gracenote Service Privacy Statement is to let you know how we use information that you may share with us through the Service.
Identifying Information. The Service uses a unique identifier to track queries made to the Service for statistical purposes (see Data Aggregation below) and to allow personalization features (see Customized Content below). This is a number that Gracenote assigns you at random when you register (a numeric identifier is sometimes called a Globally Unique Identifier, or GUID; however, there are many different uses of GUIDs, some benign and some controversial, in the industry). Gracenote does not generate this number or “Gracenote end user ID” from any hardware identifier or any other information that can be traced back to you or the computer you are using. The purpose of the randomly assigned Gracenote end user ID is to allow Gracenote to count queries without knowing anything about who you are.
In addition, Gracenote’s recommendation and radio product collects and retains the following information which is associated with the Gracenote end user ID: settings for each user associated with a recommendation or radio station, and activity associated with that recommendation or radio station including, but not limited to, tracks played, tracks skipped, and artists and tracks that are liked or disliked on that station. Gracenote can only associate this information with the Gracenote end user id. Gracenote customer’s (and the end user) have the ability to provide the customer’s user identifier to Gracenote and this will enable Gracenote to associate the recommendation and radio product information described above with individual user profiles.
Customized Content. When you look up an album, Gracenote may use information about the album to customize the content or other promotions displayed in applications that use the Service. Gracenote does this without referring to any personal information.
Data Aggregation. Gracenote collects aggregate statistics on which media and artists are most commonly identified by users of the Service (“aggregate statistics” means “group statistics” such as the Gracenote Digital Top Ten, and not individual statistics about your personal use of the service). Besides posting these statistics for you and other fans to enjoy, Gracenote may publish or share this aggregate information with other companies. This aggregate data, by its nature, will not reveal the identity of our users. We also use aggregate data to help us improve our servers and other components of the Service.
Use of IP Addresses. As with any Internet-based service, queries to the Service transmit an IP address, as this is what allows delivery of the information you requested back to you. We also use IP addresses for security purposes and to determine the approximate geographic location (the country or metropolitan region) of the query. We use the approximate geographic location for several purposes: to create aggregate statistics about the use of the service by country or metropolitan region, to help determine the language of submitted data, and such administrative purposes as load balancing of servers. We do not use IP addresses for direct marketing purposes, and we have neither the desire nor the technology to use IP addresses to identify an individual user by name, address or exact location. Furthermore, we modify the IP address after no more than 7 days to “fuzz” its specificity, and delete it after no more than 60 days when it is no longer needed for the above purposes. You should be aware, however, that it is possible that we might be legally required to make a disclosure, for example in response to court orders or in governmental investigations.
DSP Attributes. To provide media recognition and classification of digital media files, Gracenote uses a number of techniques. One technique compares a short “audio fingerprint” computed from the media itself (i.e., algorithmically derived qualities that are used to identify the audio) to a database of audio fingerprints submitted to Gracenote. If your software uses the Service, your software may automatically compute and submit audio fingerprints and “DSP Attributes” (i.e., algorithmically derived qualities that are used to describe various aspects of the audio such as mood and tempo) to the Gracenote database. The software can do this in such a way that any use of computer resources is negligible. Audio fingerprints and DSP Attributes do not contain any information about you or your computer, and do not violate any copyright laws. Nevertheless, if you do not wish to submit audio fingerprints or DSP Attributes, do not use Gracenote-enabled software.
Gracenote Service Privacy Statement Updates. We will update this Gracenote Service Privacy Statement as our business and services expand and change. Updates to this Gracenote Service Privacy Statement will be posted on the Site. We encourage you to review this Gracenote Service Privacy Statement periodically to review any changes that have been posted. Gracenote will never change its commitment to your privacy.
Questions. If you have any questions, comments or feedback about this Gracenote Service Privacy Statement, please contact us at email@example.com. Gracenote will use reasonable efforts to promptly investigate any complaint you may have and to comply fully with the legal and regulatory supervisory authorities responsible for enforcing Gracenote’s adherence to the privacy principles stated above.
© 2000-present, Gracenote, Inc. All rights reserved.
This Gracenote Service Privacy Statement was last updated on March 26, 2014.