Music is an emotional experience. It only takes a couple of lyrics or beats of the right song to evoke powerful memories – remembering childhood experiences or a past love. Music can also inspire us, set the mood for a party, and keep us company on a long road trip.
Back in the golden age of radio, music was delivered to us by trusted DJs – people who lived and breathed rock, jazz, and rhythm and blues. These guardians of our airwaves had an emotional connection to what they were spinning and helped us discover new musical loves. Unfortunately, today, many of our music experiences are left solely to machines – emotionless systems that recommend music from bits of data.
At Gracenote, we love music technology and data; it’s the foundation of what we do. But, we also believe there has to be a human component to creating and delivering great music experiences – scraping the Web for metadata can’t do it alone. That’s why we have created Gracenote Rhythm™, a new radio and discovery platform that will provide the right blend of metadata, algorithms and people-power to create the backbone for the next wave of Internet Radio Apps and services.
When plugged into a music catalog, Gracenote Rhythm delivers personalized radio stations and channels. Whether developers are building a global music service featuring millions of songs across genres or a very-focused country music or hip-hop service, Gracenote Rhythm has it covered.
Gracenote Rhythm is built upon the world’s largest source of descriptive music metadata, covering more than 180 million tracks. This data intelligence is combined with a global team of music experts – real, living and breathing people who love music and have deep knowledge of regional music trends to provide a worldview. The result? Gracenote’s metadata, editorial expertise and powerful new algorithms work together to craft beautiful music stations and channels across all genres.
Gracenote descriptive music metadata focuses on six main categories:
These descriptive music characteristics are used to make deep connections between artists and tracks, creating radio stations based on similar songs and artists. Popularity and trending data are layered in to help listeners uncover new and emerging artists and tracks.
Gracenote Rhythm gives developers the ability to create radio services and stations based on familiar features and controls. They can use “seed” artists, songs, moods and genres to build stations, with adaptive controls for “like” and “dislike” to ensure stations get smarter and more personalized the more they are used. Developers will also control radio-tuning features that allow music fans to dial up more popular artists or dial down to receive more obscure, indie artists and tracks.
Best of all, Gracenote Rhythm is a fast and reliable RESTful JSON API, built upon the most robust and scalable music platform available today. Gracenote currently manages more than 550 million queries a day from listeners around the world across a wide variety of music services and entertainment platforms. In fact, Gracenote is the most trafficked music data service on the planet today. This topnotch technology infrastructure promises not to leave developers and music fans hanging when trying to get their groove on.
Gracenote Rhythm is available now.
Learn more about the Gracenote Open Developer program: https://developer.gracenote.com/
Atul Phadnis on “Monetizing OTT” panel
Friday, April 24 at 9:20 – 9:50am WITA
Ty Roberts on “The Next Frontier of Personalization: Context” panel
Wednesday, May 13 at 4:45-5:45pm CST