Content Analytics

Gracenote Content Analytics is a suite of products providing a deep understanding of content performance, helping content creators and distributors make smarter decisions to derive more value from programming.

Unique and Powerful Data
Gracenote Content Analytics products are built upon Gracenote’s essential entertainment metadata and IDs combined with Nielsen’s unparalleled audience measurement data

Innovative Insights
Intelligence into TV and movie programming performance, audiences and industry trends based on sophisticated data analysis and advanced machine-learning, including predictive capabilities

Fueling Content Strategies
Empowering the next generation of content owners, distributors and content acquisition teams to plan and execute better informed licensing & availability initiatives and make smarter content investments

Diversity On Screen Compared with Audiences
Gracenote Inclusion Analytics measures representation on-screen compared with audience diversity empowering better decisions around inclusive content and helping the media industry drive towards a more equitable future.

Forecast Program Performance with Machine Learning (ML)
Content owners and distributors can inform content licensing and acquisition strategies across streaming and linear TV platforms using Gracenote Audience Predict dynamic program performance forecasting.

Determine content most successful with audiences
Identify and capitalize on the TV shows and movies that are the most engaging, sticky, and compelling based on viewing patterns across streaming video platforms and linear TV with insights from Gracenote Distribution Dynamics.
