VIDEO DESCRIPTORS

Deep Content Understanding Drives Next-Gen Discovery
The choices for TV viewers have exploded with hundreds of channels and almost unlimited on-demand programming. Gracenote Video Descriptors empowers pay TV operators, OTT services and smart device manufacturers to help their viewers find new programs they’ll love – without getting stuck scrolling endlessly through carousels, reverting to stale yet familiar choices or disengaging.

Enriched Content Metadata

Deep Program Correlations

Next-Gen Search & Discovery
Product Benefits
Gracenote Video Descriptors is a revolutionary new data set building on core Gracenote Video Data to power next-gen discovery experiences, allowing audiences to more easily find and watch content they’ll love.
- Relate TV show and movie suggestions across deep, multidimensional content profiles
- Offer nuanced discovery paths and highly personalized recommendations
- Build highly engaging guides and UX
- Expose undiscovered shows and movies alongside popular program suggestions across content catalogs
- Provide pinpoint accuracy across text and voice search
- Structured data and common Gracenote ID framework enable cross-linking content across linear TV, VOD and OTT sources
- Increase audience satisfaction, engagement and loyalty
Key Features
- All-new bounded taxonomy
- Keyword classifications across
- Mood
- Theme
- Scenario
- Character
- Concept Source
- Setting
- Subject
- Hierarchical structured descriptor sets for each classification type
- Granular, ultra-precise keyword descriptors
- Broad content coverage across popular and long tail titles
- Gracenote IDs across all data